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American Asset Management Group


The Best Offense is a Good Defense

For old-school football fans, coaches and players who look to game fundamentals and the importance of a strong defense, this article may bring back your “bye-gone” days. For old-school investors, the following message is important, as well. In the investment world, the best offense is a good defense. This is the mantra, which American Asset Management Group, Inc. (AAMG) has stressed since our inception 20 years ago. It has kept our clients on the right side of secular bull and bear markets over the years.

The best offense is a good defense; we must protect our capital. Good fundamentals are important in sports and investing. The “run and gun offenses” of recent market cycles were similar to the “go-go years” of the 1960’s, 1970’s and the “new paradigm” years of the 1990’s. These cycles may be good for a year or two, but, if you are in for the long term, discipline and defense will give you the Hall of Fame career. Consequently, our investment style reflects discipline and defense at all times. Our equity-income style focuses on equity selections of mid to large capitalized companies with good fundamentals that pay dividends. Paying dividends keeps a company “honest,” a word that has lost some of its significance in American business over the past decade; dividends are a benchmark of accountability.

We invite you to click on our “Market Views” found on our website at www.aamg.com.  Each article reflects an opinion and a strategy based on what was happening in the market place at that time and how we assess market conditions based on a defensive posture. At the beginning of this year (see Past Market Views; 2004 and Beyond…Will The Good Times Continue?), we stressed, “defense” at a time when the television news and Wall Street experts were screaming “offense.” So far this year, market performance has been negative, not positive. It has been a time for defense, and it continues to be so. We try not to predict, rather we assess the present and apply common sense based, in part, on investment behavior. Interpreting human behavior is a definitive way to assess price behavior. Money moves markets, people move money and behavior moves people; therefore, behavior moves money. One component of our market model quantifies this assessment through money flow and business fundamentals. This selection process aids in assessing the current environment and leads us down a logical path as we continue to position client assets.

Let us review the missive we posted on our website this past January, grade ourselves relative to the first seven months of this year and see what we need to do to have another year in which we outperform the major indexes.

Growth seemed to have been on everyone’s mind early in 2004. After posting large Gross Domestic Product (GDP) numbers in late 2003 and early 2004, it appeared the market would continue to head higher in 2004. Although the “street” is anticipating a higher market this year, it is presently down between 2-3%. The market is a discounting mechanism. It knows all that has happened in the past and is a crystal ball forecasting the future. Yes, the market is that smart, only it is not going to advertise this on CNN prior to its run up or down in price. A good manager must ”read” the market’s language and understand its meaning.

In our January posting we defined the Money Multiplier for you and suggested that the creation of additional dollars by the Fed over the past 3 years would be a drag on GDP, not a stimulus for the stock markets, as the news was reporting. As the August 2, 2004 headline of a prominent business daily shouts, “ GDP Growth of 3% in Q2…Is Well Below Views,” we hearken back to our Money Multiplier. Defensive measures were correct again. Visit the Economic Cycle Research Institute’s web site (www.businesscycle.com)  for a preview of what may be in store for our economy in the quarters ahead. Another remark concerning defense would be the rising raw material prices we spoke about in January. This would lead to higher consumer prices because higher finished goods’ prices would lead to higher prices and squeeze consumer spending. This was not a recipe for higher stock prices, we said. As a contrarian, we were concerned about inflation while the news reports worried about deflation. We moved out of technology and into a higher allocation of defensive issues. This move has paid off. The July 29, 2004 headline in Investors Business Daily (IBD) now supports our concerns voiced in January: “Oil Breaches $43 Level…,” the highest price for a barrel of oil ever recorded. This is not the deflationary trend that was supposed to happen. In fact, rising prices now become a weekly tax on the American consumer at the gas pump.

The “D” words, debt, the dollar and deficits also are keeping us defensive. To quote from a recent weekly column by Paul Van Eeden (www.paulvaneeden.com) , “Now enters the Budget Deficit – it has to be financed, somehow. Since only 1% of all taxpayers pay almost 30% of all taxes, and 5% of all taxpayers pay a full 50% of all taxes, the logical conclusion is that we can expect an increase in taxes in addition to any and all other means of financing the government’s unrestrained spending habits.”

“If spending by the “rich” is the only thing keeping the economy growing, will higher taxes finally kill the last vestiges of this consumer-driven economic expansion?”

Consumer credit card debt is out of control, so we stay defensive. AAMG anticipated a rise in interest rates by the Fed. In our Market View we cited Greenspan’s testimony leading to this move. This was not a prediction. It was a view based on Fed testimony. The average American is heavily in debt. If rates continue to rise, then the debt payments for consumers will also rise and spending will be stifled. The August 4, 2004 headlines in IBD read, “Consumers Pulled Back on Spending in June…” The tracks in the sand we spoke of in January are showing up in the news headlines now and they are not pretty.

Our response to these sobering assessments has been to position our clients in vehicles that are defensive: real companies that pay real dividends, not promises. We are trying to protect our client’s downside risk by investing in companies that have good balance sheets, market share and a real business plan.

Experience has taught us that we cannot fight the bear with the same tool we used to ride the bull. AAMG focuses on fundamentally strong companies and we examine industry groups that are also solid. During the year, we continue to analyze each of the 207 Industry Groups in our universe and apply quantitative values to each group. Our focus is on strong companies in strong industry groups. Computers make the research process a bit easier. An investment must not only have a compelling value but must be put into the perspective of the market. Studies show that 3 out of every 4 stocks will fall in a bear market, regardless of good company fundamentals. Therefore, being in the market during this part of the cycle is riskier. If one chooses to participate in equities, one must know which industry groups offer the best chance for success. This is a defensive measure, since we are protecting against downside risk, while avoiding industry groups that are under performing in the market. AAMG has this methodology in place.

We are still in a bear market. What we have seen since March of 2003 is a bull market move (up move) in a secular (long-term) bear market. The July 5, 2004 issue of Barron’s magazine notes on page 5, “We’re still of a mind that the healing process takes longer than a year or two for a post-bubble economy.” We happen to agree with this assessment. In fact, we have supported this view since 2001 in past articles found on our website. We have stressed the high probability of a trendless market in which many mini-bull and mini-bear moves will occur within a flat to down period of price action. This type of price action occurred in a period from 1966-1981.


The Dow, in January of 1966, traded for the first time in history at over 1000 (intraday) and closed at a record high of 993.20. Over fifteen years later, on June 22, 1981, the Dow again closed at that precise figure. But during the intervening years the Dow Industrials had, in four major advances, gained over 1350 Dow points. A policy of entry and exit from the market at exact points would have been immensely profitable. A “hold through the long-run” philosophy, as measured by the Dow, would have netted a zero gain. We would note a fact regarding our equity selection in dividend paying stocks relative to this historical fact: the compounding of reinvested dividends resulted in an average of 4.1% per annum during this period. A startling fact is that from 1802 to 1992, 80% of the total real return of stocks was generated by the reinvestment of dividend income. That is the reason we choose to invest in income issues. Even during trendless times in the market, we get paid for waiting.

The recent move up from the March 2003 low has retraced approximately 50% to the upside since its demise in March of 2000, the beginning of the current secular bear market. A 50% retracement is an average move up, and a very profitable one at that, before another down move occurs. It is in all likelihood where we stand at this time. If the market was to go back down between 8,000-9,000 on the Dow, we would still be in a 1966-1981 scenario.

An interesting and recent study from Crestmont Research
(www.CrestmontResearch.com) entitled, “The Stock Market is Not Highly Correlated to Economic Growth” supports our current view. An argument for a return to all-time highs because of the recent spat of good earnings news over the past two quarters DOES NOT CORRELATE. According to the August 5 issue of IBD, “The market is poised to deliver its best string of S&P500 profit growth in 30 years. So where’s the rally?” Earnings and profits have not mattered thus far this year. With price action flat the article repeats our view that “ the market may be looking ahead to Q3 and Q4, when profit growth is seen cooling …” Hence, we have seen a mini-bull move starting in March of 2003, within a longer term bear market starting in March of 2000. If earnings cannot make the market go up from here, what will? The continuing $6 Billion monthly bill for our Middle East visit, rising interest rates, high business, personal and government debt and the back-end of a real estate boom are not the ingredients for higher stock prices. We remain DEFENSIVE.

Is it still possible to make money in the stock market? Yes. What counts is stock selection, not timing or “buy and hold.” As mentioned earlier, a selection methodology is the primary methodology in our model. Finding the high quality equity and bond issues in the top sectors and industry groups have given most of our clients a positive gain in the aggregate, during our current bear market cycle. The market, as measured by the SP500 index, is down during this period.

We remain defensive. We see more downside risk than upside potential at this point in the game. The uncertainty level is Code Orange. With all the good news from Wall Street relative to earnings and profits over the past year, yet, no rise in equity prices, we continue to see dark clouds on the horizon. Historically, the first year in a Presidential Cycle (2005) is always the worst performing market year of the four years a President is in office. This historical precedent stands true for Republicans and Democrats, alike. We are still in a time of economic healing from the Bubble Years. While we try to overcome the massive liquidity given to us by the Federal Reserve to stem recession since the market crash, we must also face higher interest rates, higher government deficits and global bills. The picture is not pretty. America will survive, as it has in the past. However, the “easy money years” are over. Through good defense and good stock selection AAMG will continue to practice the discipline and fundamentals needed during another tough season. We intend to have another winning season. That is why we play the game.

AAMG Management Team
August 5, 2004

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